no, it;s not 42. the question is will anybody actually get value from a Superbowl spot.
The most famous example of arty advertising is the 2000 Superbowl “cat herding” commercial. at this point, the sponsor of the message is so disgusted at being taken for a ride that they have killed the webpage devoted to exmplaining what they hoped would get said.
The job of a brander is to find, maintain, and defend the message to a community of end users, not to the Clio committee.
Cat herding??
o. it was EDS.
http://www.eds.com/about_eds/homepage/superbowl.shtml
April 20th, 2010 - 3:25 pm
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